At Oway, EVERYTHING COMES FROM THE EARTH and is CREATED BY HUMANS.

 

OWAY is the FIRST AND ONLY PROFESSIONAL AGRICOSMETIC BRAND to use GLASS AND ALUMINIUM as primary materials in its packaging, with the goal of creating the first global network of entirely PLASTIC-FREE salons and spas.

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Oway values and supports LOCAL CRAFTSMANSHIP, collaborating with MICRO-PRODUCTION ASSOCIATIONS and promoting a VIRTUOUS COLLECTIVE OF WORKERS, ARTISANS and FARMERS.

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In ORTOFFICINA, farm on the hills of Bologna, Oway grows with biodynamic methods and at zero-mile plants, shrubs and aromatic herbs that become the ultra-performing complexes of essential oils, extracts and hydrolates of their formulations. The biodynamic method is the purest and most effective type of cultivation: free of pesticides, herbicides, insecticides and synthetic fertilisers used in conventional agriculture, it respects the plant and the environment following three fundamental principles: 

 

// keep plants healthy without using any chemical substances;

// keep fertile soil in cultivation using biodynamic preparations and cumulus; 

// rely on the moon influence for proper sowing and harvesting and to obtain ingredients rich in active and nutritious elements.

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Oway is approved by Peta!

&SoWhat is proud to announce that we were chosen as one of Oway’s 50W salons 2018 & 2022!