In 2001, three hairdressers from Yorkshire put a radical new hair styling product into the hands of women across the globe.
With the respect and loyalty of an army of devoted stylists, ghd quickly developed a cult-like status nationwide. A monthly trip to the salon was no longer the only way to have a good hair day - this could be achieved every day.
For millions of women this changed everything.
"Empower all women to look and feel beautiful so they can fulfil their every ambition."
Today, women around the world are more ambitious than ever before. And beauty is more important than it ever has been.
Beautiful Ambition is a celebration of the amazing things women can achieve when they look and feel their most beautiful selves. We believe beauty fuels ambition, and ambition is beautiful.
We champion beauty, in all that we do, with one very clear purpose in mind: to empower all women so they can fulfil their every ambition.
We are daring. We are ambitious. We are ghd.