Yohann
Founder & Art Director
Yohann began his hairdressing career in his hometown of Paris. After completing his training, he quickly established himself in some of the city's most renowned salons, including Michel Dervyn, Alexandre de Paris, Daniel Harlow and Mod’s Hair.
He later worked as an assistant to Paolo Ferreira at Calisté, gaining experience in editorial photoshoots for fashion magazines and backstage at Paris Fashion Week. His work included styling for prestigious designers such as Thierry Mugler, Chantal Thomass, Yohji Yamamoto, Valentino and Franck Sorbier.
After moving to Lisbon, Yohann continued to develop his career, collaborating with leading professional haircare brands including Wella and Revlon. He also became a L’Oréal ambassador and played a key role in expanding the Mod’s Hair network as its master franchisee in Portugal.
In 2010 Yohann open the door of &Sowhat and in 2017 Yohann and his team won the Portuguese edition of the Davines Hair On Stage competition.
Today, drawing on decades of international experience, Yohann embraces a more conscious approach to hairdressing, combining creativity, technical expertise and a passion for organic and sustainable beauty.
As co-founder of &SOWHAT Organic Hair Concept, he continues to challenge conventional hairdressing, bringing together innovation, individuality and professional excellence.
Speak: French , English , PortugueseÂ
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