For over nine years, &SOWHAT has been at the forefront of organic and biodynamic hairdressing in Lisbon, challenging conventional beauty standards and redefining professional haircare.

Today, many salons embrace vegan products or natural ingredients. While we welcome this evolution, we believe conscious beauty should go much further.

Our commitment begins with the products we choose. We prioritise certified organic ingredients, responsibly sourced botanicals and professional brands committed to sustainable production. Some of our selected formulas offer up to 98% biodegradability, while recyclable glass, aluminium and innovative plant-based packaging help us reduce unnecessary plastic waste. From renewable energy to responsible packaging, every detail matters.

We carefully select formulations that avoid unnecessary synthetic ingredients, including parabens, silicones, SLS/SLES, GMOs, PPD, formaldehyde, synthetic fragrances and other substances we choose to minimise in our approach to haircare.

Innovation is at the heart of what we do. Our advanced colouring, balayage, lightening and smoothing services combine innovative formulations with professional technology. From botanical-inspired and water-based colour to ammonia-free options and modern smoothing treatments, we seek beautiful, long-lasting results while minimising unnecessary stress on the hair fibre.

Our hairstylists continuously develop their technical expertise, combining precision, creativity and personalised consultations to deliver results tailored to every client.

​

At &SOWHAT, organic is not simply a label. It's a commitment to better ingredients, innovative hairdressing and professional performance.