OWAVE — Botanical Waves & Permanent Curls

Service Description

Discover OWAVE by OWAY, an innovative professional waving and perm system designed to transform straight or naturally wavy hair into beautiful, long-lasting waves and curls. From effortless beach waves and soft, natural movement to defined, bouncy curls, every treatment is personalised to your hair type, length and desired result. Unlike traditional perm systems, OWAVE features a vegan formula without free ammonia, thioglycolates or parabens. Powered by cysteamine, a compound related to the amino acids found in hair keratin, it gently reshapes the hair's structure to create lasting movement and curl definition. Enriched with biodynamic helichrysum, organic blackthorn and ethically sourced chia and flax extracts, its botanical ingredients help maintain hydration, improve elasticity and protect the hair fibre during the waving process. Your Personalised Waving Ritual -Hair Consultation — We assess your hair's condition, texture and colour history to determine the most suitable waving technique. -Preparation & Shaping — Your hair is gently cleansed and wrapped around carefully selected rollers to create your desired wave or curl pattern. -Botanical Waving — The appropriate OWAVE formula is applied and left to process under professional supervision. -Neutralising & Setting — OWAVE's neutralising treatment helps stabilise the new shape, creating flexible, long-lasting waves and curls. -Curl Definition & Styling — We finish with personalised curl care and styling techniques to enhance movement, softness and definition. Depending on your hair type and the chosen technique, results can last approximately 4–12 weeks or longer, with the right homecare routine. At &SOWHAT, every waving service begins with a personalised consultation to ensure the treatment is suitable for your hair. Natural Waves · Defined Curls · Botanical Care · Long-Lasting Movement