At &SoWhat, we value individuality - we have created a relaxing and comfortable atmosphere where you can be and feel yourself and know that you are in good hands.  


We are an experienced team, who are here to listen to your ideas and offer the best professional & personal advice. We aspire to create the most up-to-date self-expressive look for you every time you visit. We believe and champion sustainable beauty and our primary concern is to offer you real organic and biodynamic haircare – what is best for you, our team and the environment. We care deeply about your haircare and the environment. &SoWhat has carefully researched and has chosen the perfect brand that share our concerns and mind-set: Organic Way (OWAY). If you want to find out more , there is plenty more information under Products!


Come find us – we are located in the Chiado, Central Lisbon!